FREDA Girl: Laura Gelvez

FREDA Girl: Laura Gelvez

We discovered Laura through the very talented, Maria del Rio. We loved Laura's effortless vibe and couldn't wait to shoot her for our Summer Campai...

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You Are Perfect

You Are Perfect

The You are Perfect campaign was inspired by the FREDA Girl series. She is strong, strong, self-expressive, and kind. She has an effortless ease ab...

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FREDA Girl: Lia Ices

FREDA Girl: Lia Ices

We recently caught up with some of our 'original' FRĒDA Girls to see where they are today and how FRĒDA continues to fit into their daily lives.  ...

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FREDA Girl: Calida Rowles

FREDA Girl: Calida Rowles

Meet LA FREDA girl, Calida Rawles, interdisciplinary artist, writer, sculptor, and mother who creates powerful work that explores race and gender...

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