FREDA Women: Taylor Sterling
We are so thrilled to introduce our latest FREDA Girl, Taylor Sterling. Taylor is the founder of Glitter Guide. We recently caught up with her for a stroll in the EDA...
Freda Girl
FREDA women: Laura Gelvez
We discovered Laura through the very talented, Maria del Rio. We loved Laura's effortless vibe and couldn't wait to shoot her for our Summer Campaign. On the hottest day in...
FREDA Women: Sarah Wright Olsen
Last week, Sarah Wright Olsen took over our Instagram for the day while on her family vacation in Targhee National Forest, Jackson Wyoming and Idaho. We love the way that Sarah...
Freda Women: Angelyne Tompkins
We discovered Angelyne on Instagram when we saw an image that she posted of herself in our KEEN nude woven. We immediately reached out to her to see if she would be willing...
FREDA WOMEN: Neeharika Sinha
Please tell us who you are and what you do? Hi, I am Neeharika. I currently work at Facebook helping to bring new products to market. I work with a gamut of...
FREDA WOMEN: Gina Pell + Amy Parker of The What
Please meet FREDA Women Amy Parker and Gina Pell, co-founders of The What. Gina and Amy are dot.com OG's and have created a global community of women sharing wisdom, friendship and inspiration....
"Meet my Friend": Ruthie Lindsey Introduces Suleika Jaouad
The night I met Suleika, it's as if I couldn't see or hear anyone else in the room. My spirit was so taken with hers. I quickly discovered we had...
You Are Perfect
The You are Perfect campaign was inspired by the FREDA Girl series. She is strong, strong, self-expressive, and kind. She has an effortless ease about her that exudes confidence. She...
"MEET MY FRIEND" A New FREDA Girl Series: Britt Deyan Introduces Ruthie Lindsey
Friends becoming friends is my very favorite thing. Friends of FREDA, I am so honored to introduce you all to my sweet friend, Ruthie Lindsey. Ruthie has the...
FREDA WOMEN: Erica Chan Coffman
We recently caught up with some of our 'original' FRĒDA Women to see where they are today and how FRĒDA continues to fit into their daily lives. Since their initial feature...
FREDA WOMEN: Lia Ices
We recently caught up with some of our 'original' FRĒDA Women to see where they are today and how FRĒDA continues to fit into their daily lives. Since their initial feature...
FREDA WOMEN: Calida Rowles
Meet LA FREDA woman, Calida Rawles, interdisciplinary artist, writer, sculptor, and mother who creates powerful work that explores race and gender. Creative in every sense, Calida is the author-illustrator of...
MEET MY FRIEND; A New FREDA Girl Series: Introducing Britt Deyan
'I want you to meet my friend.' We love the simple, genuine message behind the act of introducing two people that you think would have a great connection. This notion...
FREDA WOMEN: CHRISTINA TURLEY
WHAT IS YOUR BACKGROUND? CAN YOU TELL US ABOUT YOUR JOURNEY INTO THE WINE INDUSTRY? I spent a few summers cleaning barrels in the cellar at Turley, but didn’t really...
FREDA WOMEN: BRIE WELCH
We are so excited to introduce our latest FREDA Girl, Brie Welch, whose personal style we all LOVE. When we decided to open our store in New York, we started...
FREDA WOMEN: JO PIAZZA
We are so excited to introduce our latest FREDA Girl, Jo Piazza. Jo is an award-winning journalist, editor, and author. We are such fans of Jo's work that we asked...