THE BEST: EARTH-DAY INSPIRED (CURATED BY US) APRIL 2025
We like to make conscious decisionsāwhether thatās for the planet, ourselves, or a good mix of both. In honor of Earth Day this month, weāre thinking more intentionally about how...
STYLING STORIES: APRIL CAMPAIGN
April always comes with this refreshing feeling. So, for this monthās campaign, I wanted to bring a fresh energy that is fun and gets you excited for summer! Thereās lots...
FRÄDA WOMAN SERIES: AYCA KILICOGLU
Weāre so excited to welcome you into the very colorful world of Ayca Kilicoglu! Sheās a designer, illustrator and the creative mind behind the hand-drawn, mood-boosting silk scarves and bandanas at...
STYLING STORIES: POPS OF RED
āTHE āPOP OF REDā STYLING TRICK IS STILL GOING STRONGā - VOGUE Trends come and go but one thatās holding on is the āpop of redā trickāand we couldnāt be...
THE BEST (CURATED BY US) MARCH 2025
THE BEST IN OUR COMMUNITY Our community is the beating heart of FRÄDA. Building community from the ground upāitās why we started and what motivates us everyday. Weāre incredibly lucky...
STYLING STORIES: MARCH CAMPAIGN
Even a hint of warm weather has us excited to get out there and have some fun this monthāespecially with style. And because itās a transitional month, that means lots...
THE BEST (CURATED BY US) FEBRUARY 2025
THE BEST HITS OF DOPAMINE Letās talk dopamine. Defined as a chemical messenger in the brain, dopamine affects things like mood, movement, motivation, and more. Itās known as āthe happy...
CRAFT STORIES: OPEN WEAVE LEATHER
Our passion for craftsmanship comes from a long lineage that we proudly uphold today. We love working with our family factories to bring new ideas to life while honoring the...
GOOD READS
Welcome to Good Readsāa newsletter dedicated to everything weāre reading and thought weād share with you. Weāre big fans of Substack because itās all from individual authors, like all the...
FRÄDA WOMAN SERIES: LAUREN HERRERA AND RAYNA BASTA
Weāre about all things community, so of course, we love every opportunity to highlight one of our local favorites! This monthās FRÄDA Women, Lauren Herrera and Rayna Basta are the...
HOW TO WEAR IT: THE BROOKE
The BROOKE is our everything boot. Classic shape. Water-resistant leathers. Lightweight lug sole. Basically everything you need for an endlessly versatile boot that youāll want to wear from fall to...
THE BEST (CURATED BY US) JANUARY 2025
THE BEST WAYS TO START THE YEAR Weāre all about starting the year off with ease. It could be as simple as prioritizing better sleep or taking the time to...
Shop the January Campaign
STYLING STORIES: JANUARY CAMPAIGN Itās the new year, and weāre feeling refreshed as we approach our closet every morning. I love reimagining all my favorite items of clothing through styling....
YEAR IN REVIEW: LIFE AS FRÄDA
As a small team with big dreams, itās been a HUGE year for us and we were so happy to celebrate with you every step along the way. Hereās a...
ABOUT OUR NEW YORK MINUTE
What a special week we had opening the doors to our new home in the Big Apple! From the opening evening with all your favorite NYC FRÄDA Women to the...
FRÄDA WOMAN SERIES: NATALIE BORTON
There are a million things we would love to say about Natalie Borton. Sheās smart. Sheās driven. Sheās cool. Sheās fun. Sheās all around the best. So, we are beyond...