You Are Perfect
The You are Perfect campaign was inspired by the FREDA Girl series. She is strong, strong, self-expressive, and kind. She has an effortless ease about her that exudes confidence. She...
The You are Perfect campaign was inspired by the FREDA Girl series. She is strong, strong, self-expressive, and kind. She has an effortless ease about her that exudes confidence. She...
Friends becoming friends is my very favorite thing. Friends of FREDA, I am so honored to introduce you all to my sweet friend, Ruthie Lindsey. Ruthie has the...
We recently caught up with some of our 'original' FRĒDA Women to see where they are today and how FRĒDA continues to fit into their daily lives. Since their initial feature...
We recently caught up with some of our 'original' FRĒDA Women to see where they are today and how FRĒDA continues to fit into their daily lives. Since their initial feature...
Meet LA FREDA woman, Calida Rawles, interdisciplinary artist, writer, sculptor, and mother who creates powerful work that explores race and gender. Creative in every sense, Calida is the author-illustrator of...
'I want you to meet my friend.' We love the simple, genuine message behind the act of introducing two people that you think would have a great connection. This notion...
Spring 2019 has arrived and we could not be happier! We designed spring to ease you into your everyday and carry you to places near and far. We are so...
WHAT IS YOUR BACKGROUND? CAN YOU TELL US ABOUT YOUR JOURNEY INTO THE WINE INDUSTRY? I spent a few summers cleaning barrels in the cellar at Turley, but didn’t really...
We are so excited to introduce our latest FREDA Girl, Brie Welch, whose personal style we all LOVE. When we decided to open our store in New York, we started...
We are so excited to introduce our latest FREDA Girl, Jo Piazza. Jo is an award-winning journalist, editor, and author. We are such fans of Jo's work that we asked...
A DREAM COME TRUE! Seven years ago we started FRĒDA from a tiny backyard cottage in Sausalito, CA. We set out to offer women shoes that were as cool as...
The Joshua Tree House FREDA and our friends at Citizens of Humanity spent the morning with Sara Combs and Aleksandra Zee. After following her journey of renovating and designing...
Desert and Denim Travel Journal Co-Founders and Designers Cristina and Megan took Diego the Trailer on the road to Desert and Denim, a festival at the Institute of Mentalphysics in...
Friends and female business partners, aka 'Work Wives,' Claire Mazur and Erica Cerulo founded a website called Of A Kind in 2010. Their mission was to create a place where...
Our only agenda was to get there...eventually. A sense of freedom we have not felt in a long time. To purposely go out of our way adding hours to our...